Advertising sign



Dec. 14, 1937. A N 2,w2,075

- ADVERTISING SIGN Filed March 8, 1957 INVENTOR. WXM/Qm 7Z0a I I ATTORNEYS Patented Dec. 14, 1937 V Parent easier.

ADVERTISING SIGN Joseph Jackson,

Rode & Brand, of New York Application March 8,

5 Claims.

This invention relates to advertising signs and is more particularly directed towards advertising signs suitable for a counter or window display.

Signs of this type are distributed to a wide number of storekeepers and must necessarily be of most economic construction to warrant their extensive use. In addition the operation of such a device must be of such simplicity that it will present no problem to the storekeeper and will obviate the necessity of written directions. It

is obvious that the attainment of these objects must not be attended by a loss in the value of the sign as an advertising medium.

Bearing these in mind, it is the principal object of my invention to provide such a device which not only is cheaply constructed and simply operated, but which is attractive and in which the advertised matter is suitably impressed on the mind of the observer.

Another object of my invention is to provide such a device which can easily be collapsed for storage or mailing purposes.

Other objects of my invention will be set forth in the following description and drawing 7 which illustrate a. preferred embodiment thereof, it being understood that the above statement of the objects'of my invention is intended generally to explain the same without limiting it in any manner..

Fig. 1 is a front view of in perspective.

Fig. 2 is a rear view thereof in perspective.

3 is an enlarged side view of the lower half of my sign indicating in broken lines how it is collapsed.

my improved sign Fig. 4 is an enlarged view of the lettered portion indicating the scored lines thereof.

Fig. 5 is a view of the base portion indicating the scored linesthereof.

l indicates the front panel of my sign which is integral with the lettering and which occupies the entire front portion. The front panel I0 is scored at H at which point the lettered portion It begins, being generally the trade-mark of the advertised product. It is also scored at l3 at which point the lettering ends. The bottom portion of the front panel is formed with upstanding tabs M, which although integral with the lettered portion l2, meet the same at the scored lines I3. These tabs may be of a contrasting color so as to appear to be the shading caused by the letters l2. The front panel is formed in one operation, wherein, being in a fiat con- New York, N. Y., assignor to New York, N. Y., a corporation 1937,. Serial No. 129,560 (Cl. 40-126) dition, it may be stamped out and scored simultaneously at predetermined places.

The rear portion of my sign consists of a panel l5, shown as Fig. and this rear portion may be of a glossy appearance or otherwise rendered attractive so as to provide an attractive background for the lettering.

This rear portion is scored at E5 and H and it is only this rear portion and the front portion which constitute the entire sign with the exception of the rear support 25.

The sign is constructed in the following man ner. The front panel is stamped out and scored while in a flat condition. The rear portion is then scored in a separate operation. The portion it! is then glued to the front panel so that the scored line I7 is flush with the bottom edge of said front panel It]. The rear portion is then bent at I7 and the area i 9 is glued on the reverse side and caused to adhere to the bottom section of the front panel l3 as shown in Fig. 3. The support 20 which is of standard construction, is then glued to the back of the sign. At this point the sign is complete and from the broken line position shown in Fig. 3 it can be caused to assume the full line position shown in Fig. 3, as the scored lines ll, I3, I! and it allow the sign to .assume the correct shape when it is set up. It can now' be seen that the sign can be removed in a flat condition from its wrapping, the support .can be rendered operative in an instant and a slight finger pressure at the point I! is suificient to enable the sign to be im mediately used.

I have illustrated a preferred embodiment of my invention but I do not wish to be limited to the exact details described, since it is obvious that many changes may be made without departing from its spirit.

I claim:

1. An advertising sign comprising a front panel and a rear panel said front panel having adver tising letters stamped out thereon in an area defined by scored lines, said rear panel being secured to said front panel and being visible through said lettered area when the sign is in use and a support to retain the sign in the operative position.

2. An advertising sign comprising a front panel and a rear panel, said'front panel having letters stamped out thereon in an area defined by scored lines, said rear panel being scored so as to present three sections, said rear panel being secured at part of its first section and at all of its third section to said front panel, said unattached portion of the rear panel being visible through said lettered area and a support to retain the sign in an upright position.

3. An advertising sign comprising a front panel and a rear panel, said front panel having letters stamped out thereon in an area defined by scored lines and formed with tabs below said scored area to represent shading, said rear panel being scored so as to present three sections, said rear panel being secured at part of its first section and at all of its third section to said front panel whereby the scored lines permit the lower half of the front panel to be raised to the operative position and a support to maintain the sign in said position.

4. An advertising sign comprising a front panel and a rear panel, said front panel having letters stamped out thereon in an area defined by scored lines, and formed with tabs below said scored area to represent shading, said rear panel being scored so as to present three sections, said rear panel being secured at part of its first section to said front panel so that the bottom edge of the second section is flush with the bottom edge of the front panel, said third section being bent on its scored line and secured to said front panel whereby the lower half of the front panel may be maintained at a distance from said rear panel, said rear panel being visible through said lettered area and a support to hold the sign in an upright position enabling said distance between said panels to be maintained.

5. An advertising sign composed of a front panel and a rear panel, said front panel having letters stamped out thereon in an area defined by scored lines, said rear panel being scored and secured to said front panel, said rear panel being visible through said lettered area, said rear panel having a reflecting surface whereby light is refiected between the letters of said front panel, and a support to retain the sign in an upright position.

JOSEPH JACKSON. 

